Strategic brand management: building, measuring and managing brand equity
By: Keller,Kevin Lane.
Contributor(s): Parameswaran, M G | Jacob, Issac.
Publisher: New Delhi Pearson Education 2011Edition: 3rd.Subject(s): BRAND MANAGEMENT | STRATEGIC MANAGEMENT | SALES PROMOTION | MARKETING MANAGEMENTDDC classification: 658.827Item type | Current location | Call number | Status | Notes | Date due |
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Reference |
Amity Central Library
Amity Central Library, Noida |
658.827 KEL- S (Browse shelf) | Not For Loan | AIBS B23004 |
Parameswaran, M G | Jacob, Issac
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