Facets of Indian advertising and consumer behaviour
By: Khan, Mohd Kaleem.
Publisher: New Delhi Kanishka Publication 2002Description: v, 288p.ISBN: 8173914478.Subject(s): ADVERTISING MANAGEMENT--INDIA | INDIA--ADVERTISING MANAGEMENT | CONSUMER BEHAVIOUR--INDIA | INDIA-CONSUMER BEHAVIOURDDC classification: 659.10954Item type | Current location | Call number | Status | Notes | Date due |
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659.10420954 NAT- S Socio-Economic Effect of Advertising | 659.109 4 RIJ-E | 659.109173454 BHA- A Advertising and marketing in rural India : | 659.10954 KHA- F Facets of Indian advertising and consumer behaviour | 659.111 HAR-M Managerial decision making process | 659.111 SUR- I Advertising | 659.112502341 NEI- H Advertising |
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