Advertising & Promotions an IMC perspective
By: Shah, Kruti.
Contributor(s): D'souza, Alan.
Publisher: New Delhi TMH 2009Description: 987 p.ISBN: 9780070080317; 0-07-008031-3.DDC classification: 659.1This record has many physical items (61). Click here to view them all.
D'souza, Alan
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