Study on Brand experience Enabled through Technology for Enhancing Brand Equity
By: Shukla, Mahima.
Contributor(s): Gupta, Rahul | Misra, Richa.
Publisher: Noida, Uttar Pradesh Amity Business School 2022Description: xxiii; 233p.Subject(s): BRAND MANAGEMENT | SALES PROMOTIONDDC classification: 658.827Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.827 SHU- S (Browse shelf) | Available | Ph D 1417 |
Gupta, Rahul | Misra, Richa
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