Role of Social Media in Building Consumer Brand Relationship and Shaping Consumer Brand Perception in the Fashion Industry
By: Singhal, Virtika.
Contributor(s): Ahuja, Vandana | Gera, Rajat | Ṣingh, Anurupa B.
Publisher: Noida, Uttar Pradesh Amity Business School 2023Description: xviii, 179p.ISBN: A0130319027.Subject(s): BRAND MANAGEMENT-FASHION INDUSTRY | CONSUMER BEHAVIOUR | MARKETING MANAGEMENTDDC classification: 658.8270954| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.8270954 SIN- R (Browse shelf) | Available | PhD 1229 |
Ahuja, Vandana | Gera, Rajat | Ṣingh, Anurupa B.
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