Customer relationship marketing: theoretical and managerial perspectives
By: Malhotra, Naresh K.
Contributor(s): Agarwal, James.
Publisher: New Jersey World Scientific 2021Description: xxii,348p.ISBN: 9780000989987.Subject(s): CUSTOMER RELATIONSHIP MANAGEMENT | MARKETING MANAGEMENT | SALES MANAGEMENTDDC classification: 658.812Item type | Current location | Call number | Status | Notes | Date due |
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Reference |
Amity Central Library
Amity Central Library, Noida |
658.812 MAL- C (Browse shelf) | Not for loan | AIBS 9987 ® | |
Books |
Amity Central Library
Amity Central Library, Noida |
658.812 MAL- C (Browse shelf) | Available | AIBS 9988 |
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658.812 LUS- S Service-dominant logic of marketing | 658.812 LUS- S Service-dominant logic of marketing | 658.812 LUS- S Service-dominant logic of marketing | 658.812 MAL- C Customer relationship marketing: | 658.812 MAL- C Customer relationship marketing: | 658.812 MAT- H How to Profitably delight your customers | 658.812 MAT- H How to Profitably delight your customers |
Agarwal, James
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