Changing Dynamics of Consumer Behavior towards Online Discounts: A Strategic Framework
By: Suman, S K.
Contributor(s): Srivastava, Pallavi guide | Kushwaha, Rohit guide.
Publisher: Lucknow, Uttar Pradesh Amity Business School (ABSL) 2020Description: xxii, 200p.ISBN: A7030315002.Subject(s): CONSUMER BEHAVIOR--INDIA | DIGITAL DISCOUNTS--CONSUMER BEHAVIOR | MARKETING STRATEGYDDC classification: 658.83420954Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.8342 SUM-- C (Browse shelf) | Available | PHD 907 |
Srivastava, Pallavi guide | Kushwaha, Rohit guide
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