Multidimensional Study of Negative Consumer-Brand Relationship- A Social Media Perspective
By: Sharma, Isha.
Contributor(s): Jain, Kokil | Vinod Kumar.
Publisher: Noida, Uttar Pradesh Amity University (Amity Interrnational Business School) AIBS 2020Description: xix, 222p.ISBN: A0120517012.Subject(s): CONSUMERS--BRANDS--RELATIONSHIP, NEGATIVE--SOCIAL ASPECTS | BRAND MANAGEMENT--CONSUMERS | SALES PROMOTIONDDC classification: 658.827Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.827 SHA- M (Browse shelf) | Available | PHD 790 |
Jain, Kokil | Vinod Kumar
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