Impact of Social Media Advertising on Millennials Purchase Decision with Reference to Electronic Products- A Study of Select Cities of Northern India
By: Arora, Taanika.
Contributor(s): Arvind Kumar guide | Agarwal, P.Bhawna guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity College of Commerce and Finance) 2020Description: xxxiii, 425p.ISBN: A3133117003.Subject(s): MATERIALS MANAGEMENT | PROCUREMENT DECISIONS--ELECTRONIC PRODUCTS--NORTH INDIA | SOCIAL MEDIA--ADVERTISING--EFFECTS--ELECSTRONIC PRODUCTSDDC classification: 658.720954Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.72 0954 ARO- i (Browse shelf) | Available | Ph. D 693 |
Arvind Kumar guide | Agarwal, P.Bhawna guide
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