Gender-based Multi-Sensory Patterns in Making Brand Choice in Indian Context
By: Manvi.
Contributor(s): Indoria, Vikas guide | Sharma, Ashok guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2020Description: xx, 212p.ISBN: A0120516003.Subject(s): BRAND MANAGEMENT-INDIA | INDIA-- BRAND MANAGEMENTMANAGEMENT | SALES PORMOTION | MARKETING MANAGEMENTDDC classification: 658.8270954Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.8270954 MAN- G (Browse shelf) | Available | Ph. D 581 |
Indoria, Vikas guide | Sharma, Ashok guide
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