Impact of Learning & Personality on Purchase Intention of Consumer: A Comparative Study of Consumer Durable, Consumer Non-Durable & Service Product
By: Kohli, Harpuneet Singh.
Contributor(s): Gulla, Anju guide | Khandai, Sujata guide.
Publisher: Noida, Uttar Pradesh Amity University(Amity Business School ) 2020Description: xvii,202p.ISBN: A0120517004.Subject(s): CONSUMER BEHAVIOR | CONSUMER PSYCHOLOGYDDC classification: 658.8342Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.8342 KOH- I (Browse shelf) | Available | Ph. D 547 |
Gulla, Anju guide | Khandai, Sujata guide
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