Empirical study on acceptance of innovation among bottom of Pyramid Customers in Urban Areas
By: Sehgal, Pooja.
Contributor(s): Anita Kumar guide | Singh, Anurupa B. guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2018Description: xxvi; 163p.ISBN: A0130313015.Subject(s): Doctor of Philosophy (Management) | MARKETING RESEARCH | PYRAMID CUSTOMERS-INDIA-URBAN AREAS- | Doctor of Philosophy (Management)DDC classification: 658.834809172454Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.834809172454 SEH - E (Browse shelf) | Available | PHD 411 |
Anita Kumar guide | Singh, Anurupa B. guide
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