From shelf space to mind space: study of consumer behaviour in indian computer peripherals market
By: Manu Nanda.
Contributor(s): (Prof) Dr. Dwarika Prasad Uniyal | (Prof) Dr. R. S. Rai.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2019Description: x; 124 p.ISBN: A0130314001.Subject(s): CONSUMER BEHAVIOUR--COMPUTER PERIPHERALS MARKET--INDIA | MARKETING MANAGEMENT | MARKETING RESEARCH | Doctor of Philosophy (Management)DDC classification: 658.8342 0954Item type | Current location | Call number | Status | Notes | Date due |
---|---|---|---|---|---|
Books |
Amity Central Library
Amity Central Library, Noida |
658.8342 0954 NAN- S (Browse shelf) | Available | PHD 393 |
(Prof) Dr. Dwarika Prasad Uniyal | (Prof) Dr. R. S. Rai
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