Role of consumption on individual identity A study with reference to non-rational consumer behaviour
By: Komal Malik.
Contributor(s): Prof. (Dr.) Manoj Joshi | Prof. (Dr.) Vinitendra Pratap Singh.
Publisher: Lucknow Amity Business School, Amity University Uttar Pradesh 2019Description: xix, 121 p.ISBN: A7030314001.Subject(s): CONSUMER BEHAVIOUR | MARKETING MANAGEMENT | MARKETING RESEARCH | ManagementDDC classification: 658.8342Item type | Current location | Call number | Status | Notes | Date due |
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Books |
Amity Central Library
Amity Central Library, Noida |
658.8342 MAL- R (Browse shelf) | Available | PHD 384 |
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658.8342 LOU-C | 658.8342 LOU-C Consumer Behaviour | 658.8342 LOU-C | 658.8342 MAL- R Role of consumption on individual identity | 658.8342 MUK-O | 658.8342 MUK-O | 658.8342 MUK-O |
Prof. (Dr.) Manoj Joshi | Prof. (Dr.) Vinitendra Pratap Singh
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