Branded mind What neuroscience really tells us about the puzzle of the brain and the brand
By: Plessis, Erik Du.
Publisher: London Kogan Page 2011Description: xvii; 251 p.ISBN: 9780749461256.Subject(s): CONSUMER PSYCHOLOGY | MARKETING--PSYCHOLOGICAL ASPECTS | NEUROMARKETINGDDC classification: 658.8342Item type | Current location | Collection | Call number | Status | Notes | Date due |
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Reference |
Amity Central Library
Amity Central Library, Noida |
Reference | 658.8342 PLE- B (Browse shelf) | Not For Loan | Au 22111 ® |
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658.8342 PAR- U Consumer behavior | 658.8342 PAR- U Consumer behavior | 658.8342 PET-C Consumer Behaviour and Marketing Strategy | 658.8342 PLE- B Branded mind | 658.8342 PRA - T | 658.8342 RAJ- C Consumer Behaviour Consumer behavior : | 658.8342 SAR-C |
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