Marketing value metrics : A new metrics model to measure marketing effectiveness
By: McDonald, Malcolm.
Contributor(s): Maklan, Stan | Mouncey, Peter.
Publisher: London Kogan Page 2014Edition: 2nd.Description: viii; 317 p.ISBN: 9780749468972.Subject(s): MARKETING MANAGEMENT | MARKETING MANAGEMENT--COST EFFECTIVENESS | SALES MANAGEMENTDDC classification: 658.816Item type | Current location | Collection | Call number | Status | Notes | Date due |
---|---|---|---|---|---|---|
Reference |
Amity Central Library
Amity Central Library, Noida |
Reference | 658.816 MCD- M (Browse shelf) | Not For Loan | Au 21990 ® |
Browsing Amity Central Library Shelves , Shelving location: Reference Close shelf browser
No cover image available | No cover image available | No cover image available | No cover image available | |||||
658.8120202 SHE-H | 658.812024150 OWE-P CUSTOMER RELATIONSHIP MANAGEMENT-PSYCHOLOGICAL ASPECTS | CONSUMER PSYCHOLOGY | 658.8120954 CHA- C Customer Relationship Management : An Indian perspective | 658.816 MCD- M Marketing value metrics : | 658.817 34 KRI-I Introduction to rural marketing | 658.817034 VEL-R | 658.81734 GOP-R |
Maklan, Stan | Mouncey, Peter
There are no comments for this item.