Strategic Brand Management : Building, measuring, and managing brand equity
By: Keller, Kevin Lane.
Publisher: New Delhi PHI 2006Edition: 2nd.Description: 788 p.ISBN: 9788120323094; 81-203-2309-2.DDC classification: 658.827No physical items for this record
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658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL-S Strategic brand management | 658.827 KEL-S Strategic brand management: | 658.827 KEL-S Strategic brand management: |
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