Strategic Brand Management : Building measuring and managing brand equity
By: Keller, Kevin Lane.
Publisher: New Delhi Pearsons 2007Edition: 2nd.Description: 816 p.ISBN: 9788129702548.Subject(s): BRAND MANAGEMENT, STRATEGIC | SALES PROMOTION | MARKETING MANAGEMENTDDC classification: 658.827This record has many physical items (103). Click here to view them all.
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658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL- S Strategic Brand Management : | 658.827 KEL-S Strategic brand management |
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