Brand effectiveness and customer touch points: A comparative study of private and public telecom players
By: Bhargava,Dheeraj.
Contributor(s): Srivastava, Sanjay guide | Sanjeev Bansal guide.
Publisher: Noida, Uttar Pradesh Amity University (Amity Business School) 2013Description: 118p.Subject(s): BRAND MANAGEMENT | CUSTOMER SATISFACTION | THESISDDC classification: 658.827| Item type | Current location | Call number | Status | Notes | Date due |
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Books
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Amity Central Library
Amity Central Library, Noida |
658.827 BHA-B (Browse shelf) | Available | PHD 52 |
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| 658.827 BAU- E Branding unbound: | 658.827 BAU- E Branding unbound: | 658.827 BAU- E Branding unbound: | 658.827 BHA-B Brand effectiveness and customer touch points: | 658.827 BRA- B | 658.827 BRA- P Philosophy of branding: | 658.827 BRA- P Philosophy of branding: |
Srivastava, Sanjay guide | Sanjeev Bansal guide
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